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See how you can leverage user-generated content to build authentic relation with target audience.
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User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. It comes in many forms, including images, videos, reviews, and testimonials.
79% of people say UGC highly impacts their purchasing decisions (Nosto)
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Start a trend, challenge, or contest. Creating a hashtag and actively using it is another way to promote customers to take part.
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The opportunity to get featured on a brand’s social media is a great incentive in itself. But a rewards system can accelerate participation in creating UGC.
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Follow practices like asking for permission before using your customer's content. Also, remember to have a proper strategy to use UGC.
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Use customer content to make your advertising more authentic and relatable, whether you’re creating ads for social, web, or any other format.
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Take your customer photos outside social media by including them on your website in gallery format. Consider using customer content in product photos.
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The emails you share can provide another opportunity to feature user-generated content and engage your subscribers.
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