Campaign goal: Increase Brand Awareness

SuperBottoms aimed to convince its target audience about the benefits of using cloth diapers compared to disposable ones. The brand wanted to highlight that cloth diapers are pocket-friendly, comfortable, hygienic, and reusable. To achieve this, SuperBottoms sought to collaborate with micro and macro mom influencers on Instagram to amplify their message and increase awareness about the brand.

The main challenge for SuperBottoms was to change the perception of the audience and convince them to switch from disposable diapers to cloth diapers. Overcoming the mindset that cloth diapers are inconvenient or less effective required a targeted marketing approach that could effectively communicate the advantages of cloth diapers to parents.

The brand recognized the potemtial of mom influencers on Instagram who had a dedicated following of parents seeking advice and recommendations for baby products. By collaborating with these creators, SuperBottoms aimed to leverage their influence and credibility to create awareness and establish trust among their target audience.

Wobb provided SuperBottoms with the best commercials in the market based on their extensive contacts and relationships with influencers. Wobb’s advanced filters ensured that SuperBottoms had access to a curated pool of micro and macro mom influencers on Instagram who were aligned with the brand's values and had an engaged audience of parents.

SuperBottoms recognized that the impact of the campaigns would not be immediate and required consistent efforts over time. Therefore, the brand planned to run the campaign for six months, ensuring a continuous presence and consistent messaging to increase visibility and awareness. Wobb’s Campaign Reporting helped streamline the campaign for 6 months and provided comprehensive analytics to gain valuable insights into key metrics such as engagement, reach, and conversions, empowering them to assess the campaign's effectiveness..

The influencer campaigns facilitated by Wobb provided SuperBottoms with the best commercials in the market, ensuring the brand's message reached a wide audience of 100 K. Through the sustained campaign efforts over six months, SuperBottoms witnessed increased visibility and successfully conveyed their brand message to parents. The consistent presence in the market and the use of influencer marketing helped SuperBottoms in achieving their marketing goals, driving a positive ROI and establishing themselves as a reliable and preferred choice for cloth diapers..