.png){kind=logo}
Sanfe is an Indian personal care brand that focuses on addressing women's hygiene and health-related needs. The brand offers a range of innovative and sustainable products aimed at promoting women's well-being and empowerment. Sanfe's product portfolio includes menstrual hygiene products, intimate hygiene products, and wellness accessories.
One of Sanfe's notable offerings is its range of menstrual hygiene products. The brand offers sanitary pads, menstrual cups, tampons, and panty liners, all designed to provide comfort, safety, and convenience during menstruation.
The primary objective of Sanfe, a women's personal hygiene brand, was to generate thousands of top-quality Amazon reviews and promote their product range on Instagram. The goal was to increase brand credibility, drive product visibility, and ultimately boost sales through the power of customer reviews and influencer-driven promotion.
Sanfe faced the challenge of acquiring a substantial number of genuine and positive reviews on Amazon. Additionally, the brand aimed to leverage Instagram's wide user base to reach their target audience effectively. However, the challenge lay in creating an engaging and impactful promotion strategy that resonated with Instagram users while maintaining authenticity and brand integrity.
Using Wobb’s search feature, Sanfe targeted influencers on both Amazon and Instagram across the skincare and wellness categories. Using the influencer and audience filters, Sanfe could target female audiences since they are the target demographic. To get authentic reviews on Amazon, Sanfe employed micro influencers for credibility and to get quicker approvals.
Wobb’s campaign brief helped Sanfe to convey their brand messaging and goal to the influencers who could then create content around it. Using Wobb’s campaign reporting, Sanfe could track its campaign across both the channels parallelly..
With a total reach of 24.2 million, the campaign effectively garnered significant exposure for Sanfe. The campaign generated a total of 7.8 million views, indicating a high level of interest and engagement from viewers. In terms of engagement, the campaign achieved an impressive 1.48 million interactions, reflecting the level of audience involvement, including likes, comments, shares, and other forms of engagement.
Furthermore, the value campaign provided Sanfe with thousands of top-quality reviews on Amazon, which played a crucial role in building trust and credibility for the Sanfe range of products..
.png.png)
