HDFC Life had launched a short film as part of its campaign to encourage families to take pride in their unique identities and support each other financially through insurance. 

The target audience for this campaign was predominantly young adults and their parents. HDFC Life wanted to leverage social media to amplify their message and connect with this audience in a meaningful way.

To do this, the brand tried to identify influencers in the sports field, who could effectively share their message with the target audience on social media. The challenge before them was to find renowned sportsmen that were followed by both parents and the youth.

Another important aspect was finding sportsmen that had an inspiring story to share similar to the messaging of the short film.

However, HDFC Life was not able to find the right fit that could meet all the criteria..

By using Wobb and its search feature, HDFC Life could access the right celebrities using the advanced filters. After choosing various sports under the category section, they set the follower range to Macro. By doing so, Wob generated a list of suitable influencers for their campaign for social media.

After careful considerations, they picked two popular and relatable celebrities - Mirabai Chanu, the Indian weightlifter, and Parthiv Patel, the former Indian cricketer..

These influencers were able to share the brand's message through their social media platforms, which had a significant impact on their followers. They shared their relatable stories and personal experiences through which HDFC Life was able to effectively communicate the importance of insurance and financial planning to the younger audience and their parents, who are often the decision-makers when it comes to financial planning..