Fenesta

About

Fenesta takes pride in being India's largest windows and doors brand, offering a comprehensive range of cutting-edge solutions for residential and commercial spaces. With an impressive presence in the industry, Fenesta has built an extensive network across India.
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With Fenesta, customers are assured of an end-to-end service that encompasses everything from selecting the right designs to site surveys, fabrication, delivery, and installation. Fenesta's nationwide service infrastructure enables them to offer complete window solutions and seamlessly execute orders of any size, regardless of the customer's location.

Campaign Objective

Fenesta, a premium brand in the window and door solutions industry, had a specific set of requirements when it came to influencer collaborations. They sought influencers who could align with their premium brand image and generate brand awareness among their target audience.
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Fenesta's brand strategy revolved around partnering with macro influencers who could create a strong brand presence and deliver a significant return on investment. They were committed to working with premium influencers who aligned with their brand values and could effectively showcase the purchasing power associated with Fenesta's products.

Challenge

The challenge for Fenesta was to find the right influencers who could meet their strict criteria and effectively communicate their brand message. They needed influencers who not only had a premium image but also had the capability to create engaging content in the form of 30 deliverables specifically for Instagram reels. Additionally, Fenesta aimed to collaborate with macro influencers who had a substantial following and demonstrated purchasing power, further adding to the challenge.

Solution

To address Fenesta's requirements, Wobb played a crucial role as a mediator between Fenesta and influencers. Wobb handpicked profiles that met Fenesta's criteria, ensuring they aligned with the brand's premium image and had the potential to generate brand awareness. The collaboration process was managed through Wobb's platform, which allowed for secure communication and contract sharing, assuring influencers that their ideas would not be leaked.

Wobb's network of influencers and advanced filters allowed Fenesta to choose the most suitable creators for their brand. Fenesta could choose creators from the categories of DIY, home decor and interior design that would best align with their brand..

Results

Through their partnership with Wobb, Binance experienced significant brand reach and product presence, capturing the attention of audiences worldwide. The strategic targeting, clear campaign objectives, and valuable data provided by Wobb helped Binance maximise the impact of their influencer marketing campaign, effectively promoting their NFTs and enhancing their overall brand presence in the cryptocurrency space..