.png){kind=logo}
Hari Oil Mills, an ISO certified company has been at the forefront of introducing Mustard Oil in consumer packaging. The company's specialty lies in the development, production, and packaging of Kachi Ghani Mustard Oil, Gingelly Til Oil, Mustard Oil Cake, and Pickles.
MediBuddy, sought to boost its visibility and drive sales of its discounted healthcare coupons. Hence, the company aimed to partner with 1000 nano influencers on YouTube.
These influencers had to belong from the niche of technical and earning tips and hacks.
The primary challenge of this campaign was reaching out to and engaging with 1000 nano influencers within a short span of just 10 days. Considering the sheer number of influencers involved and the condensed timeline, managing logistics and ensuring effective coordination was a substantial hurdle.
To overcome these challenges, MediBuddy decided to leverage Wobb’s in-house freelancers. The team was divided into several smaller units, each focusing on a specific group of influencers.
Using Wobb’s influencer discovery, MediBuddy could filter out influencers creating content about tricks and hacks of earning and availing discounts. By doing so, MediBuddy could easily target an audience looking for coupons..
In addition, MediBuddy developed a campaign strategy that relied on YouTube app review videos. They worked closely with the influencers to create unique and engaging content. Using Wobb’s Campaign Brief, each influencer was guided to create dedicated videos reviewing the MediBuddy app, highlighting the benefits of the coupons and demonstrating how to purchase.
.
Over the course of just 10 days, the campaign reached over 650,000 people, a testament to the power of influencer marketing and the effectiveness of the strategy implemented by MediBuddy.
The use of nano influencers not only led to an increase in brand visibility but also resulted in a significant number of coupon sales..
.png.png)
