Emami

About

Emami is a renowned Indian brand that offers a wide range of products in the categories of personal and healthcare, including skincare, haircare, wellness, and pain relief. Emami's products are known for their natural and herbal ingredients that are carefully selected to cater to the diverse needs of their customers. They aim to provide high-quality products that are affordable and accessible to everyone. Over the years, Emami has earned the trust and loyalty of millions of customers through their commitment to quality, innovation, and customer satisfaction.

Campaign Objective

Emami wished to increase the brand awareness of its diverse line of products and amplify its brand presence on Amazon by posting product reviews through a barter campaign. They needed to go live with the campaign in 2 months with 550 nano-micro influencers by introducing their range of products like Zandu Organic Apple Cider Vinegar, Hair Growth Vitalizer, Zandu Lean & Slim Juice and 20 others.

Challenge

With so many products and influencers to manage, the brand had to ensure that they were selecting the right creators who could create compelling content that would resonate with their target audience.

One of the primary obstacles that Emami faced was ensuring that they distributed the products evenly among the creators. They found that some influencers were more interested in certain products than others, which could lead to an imbalance in the distribution of products across the campaign.

Another significant challenge was to monitor the delivery of so many products to 550 influencers and also track deliverables by the 550 influencers.

Solution

To address the requirement of finding the right creators, Emami used Wobb search filter to find nano-micro influencers whose content generally revolved around products related to fitness, health, beauty and wellness categories.

Nextly, the Wobb team came up with a solution to put a cap on the number of products that each influencer could choose, to equally divide the products across the campaign..

Using Wobb’s Campaign Management, Emami could monitor the status of the deliverables and track their progress too. Once the influencers completed the given milestone, Emami could approve or suggest changes to the post which ensured that the quality of the campaign was maintained..

Results

By using Wobb, Emami was able to ensure that the campaign was successful in increasing the popularity of the products by effectively promoting them. Through Instagram, influencers could make the audience aware of the features of the products and on Amazon they could recommend the products that eventually led to an increase in their presence. All in all, through this Emami achieved a successful reach and established their line of products..