EasemyTrip

About

EaseMyTrip is an online travel company that provides a range of travel-related services to customers. EaseMyTrip offers a variety of travel-related services such as flight bookings, hotel bookings, holiday packages, bus tickets, and car rentals. It aims to provide customers with a hassle-free and convenient travel booking experience at competitive prices.

The company has partnerships with several airlines, hotels, and other travel service providers to offer customers a wide range of options to choose from. EaseMyTrip has a user-friendly website and mobile app that allows customers to easily search, compare and book travel-related services.

Campaign Objective

In order to promote their brand and reach a wider audience, EaseMyTrip decided to collaborate with influencers who have a significant social media following. Specifically, they wanted to work with influencers who have at least 700,000 followers on their social media platforms. To achieve this, EaseMyTrip set a goal of collaborating with 10 such influencers to create buzz and generate interest around their brand. EaseMyTrip allocated a budget of 20,000 INR each for the influencers, including Wobb’s commission.

The EMT campaign involved sending T-shirts featuring the EMT logo to influencers, who were then asked to wear the T-shirts and create a video of their choice to upload on their Instagram accounts.

The campaign strategy was to allow the influencers maximum creative freedom. They did not impose any specific direction on the content that the influencers would create. This approach was designed to ensure that the campaign would reach the widest possible audience within the specific niche that the influencer was targeting.

Challenge

EaseMyTrip had to identify influencers who not only met their criteria of having a large following but also had a high engagement rate and a genuine interest in travel. Another challenge for the brand was to achieve maximum reach for their campaign without breaking the bank.

Additionally, they had to find micro influencers who were willing to collaborate with them within their tight budget.

Solution

One of the key factors that helped Wobb succeed in this endeavour was their personal connections with influencers in the industry. These connections allowed them to negotiate favourable terms and convince the influencers to collaborate with EaseMyTrip at a lower cost than what they would typically charge. This not only helped EaseMyTrip to stay within their budget but also allowed them to maximise the value of their investment in influencer marketing.

Results

Wobb's ability to leverage personal connections is a testament to their strong network within the influencer marketing community. It is a result of their years of experience in the industry and their commitment to building relationships with influencers and other key stakeholders. By maintaining these relationships, Wobb is able to access a wide pool of influencers who are not only talented but also aligned with the brand's values and messaging..