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Deciwood, as the pioneering Indian manufacturer of wooden Bluetooth speakers, is dedicated to delivering exceptional quality portable audio devices with a touch of classic-retro design. Their research led them to a breakthrough in the audio industry called 'Energy Tube'. By canceling out distortions, this technology produces a pure, high-bass sound.
Deciwood aimed to boost sales by driving website traffic and generating quality leads within a one-month duration. Their goal was to achieve these objectives through organic marketing strategies, focusing on the integration of tech influencers and leveraging Instagram and YouTube platforms.
Deciwood faced the challenge of increasing their online presence, driving traffic to their website, and generating meaningful leads within a limited timeframe. It was a major challenge to utilize an organic approach to maximize campaign's effectiveness and avoid relying solely on paid promotions.
Together with Wobb, Deciwood devised a barter campaign strategy to create high-quality video content that showcased Deciwood's products through tech influencers.
With Wobb’s search feature and advanced filters, Deciwood was able to identify suitable macro tech influencers with engaged audiences on both YouTube and Instagram. Using keyword search, they could specifically target product reviewers, tech gurus and music lovers. .
This way Deciwood could organically target their potential customers and reach out to influencers who have the credibility and reach to effectively market their product and its offerings.
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The Deciwood campaign produced exceptional results within the one-month duration. The integration of barter collaboration, organic content creation, and tech influencers played a pivotal role in achieving Deciwood's sales objectives. By focusing on quality content and targeted influencer partnerships, Deciwood successfully increased website traffic, generated meaningful leads, and elevated their brand reputation..
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