Campaign goal : Product Launch & Brand Awareness

As part of their marketing strategy, Colorbar always seeks to collaborate with Category A influencers or Mega influencers like Kusha Kapila, Dolly Singh and Ankush Bahuguna, who are known for their wide reach and influence on social media. By collaborating with such influencers, Colorbar aims to expand its customer base and increase brand awareness among its target audience.

Colorbar collaborates with influencers and bloggers whenever they launch a new product. By collaborating with influencers, Colorbar can effectively expand and elongate its reach to a wider audience and create buzz around its new products.

The collaborations usually involve sending the new products to influencers for them to try and review. This helps Colorbar to generate awareness and excitement among the influencer's followers, who are often interested in trying new products and staying up-to-date with the latest trends. The influencers can then share their thoughts and experiences with the new products on their social media platforms, such as Instagram and YouTube.

Finding and managing all these mega profiles in one place can be overwhelming for brands like Colorbar that have extensive product range and marketing campaigns for each of them. Colobar usually aims to retain these influencers, so creating new campaigns for new product launches becomes exhaustive for the brand. 

By bringing all Mega profiles under one roof, Wobb eliminates the need for Colorbar to search and manage multiple influencers separately. 

In addition to providing access to a wide range of Mega profiles, Wobb also offers recommendations on the best influencers to collaborate with based on the brand's specific requirements. Wobb's team of experts analyse and assess each influencer's profile, engagement, and previous collaborations to ensure the brand gets the best possible results.

Moreover, Wobb's platform also provides Colorbar with detailed analytics and insights into the performance of their influencer campaigns. This allows it to track and measure the impact of their campaigns and optimise their future marketing efforts accordingly.

Collaborating with Category A influencers allows Colorbar to tap into their followers, who are often loyal to the influencers they follow and trust their recommendations. This helps Colorbar to increase its credibility and reputation in the market, as customers are more likely to trust a brand that is recommended by someone they follow and admire. Wobb streamlines this process for Colorbar since they regularly deploy influencer marketing for their product launch. It helps them manage and retain only authentic influencer profiles with promising results, all while maintaining Colorbar’s brand image.