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The company provides the world’s first social media application with integrated blockchain technology that allows users to privately communicate with their network of friends, family, and co-workers while verifying the authenticity of shared information.
This is the only product on the market that is built with integrated blockchain technology for both social and business networking within one platform, ensuring content comes from real users and all communications are private and secure.
CisApp's primary objective was to increase downloads and acquire new users for their newly launched app. They aimed to create buzz and awareness about their application among potential users, utilising the influence and reach of social media personalities.
The major challenge was the reluctance of influencers to repost the content provided by CisApp, as they were conscious of maintaining their personal brand and voice. This issue made the constant engagement with influencers tough for the company. Another hurdle was ensuring that the content shared aligns with both CisApp's brand image and the influencers' creative style.
Using Wobb’s search function, CisApp could filter out micro lifestyle influencers. To overcome other challenges, Wobb adopted a dual approach. Firstly, they worked closely with influencers to make them comfortable and familiar with the campaign's objectives and the brand's ethos. This was done by sharing a detailed Campaign Brief using Wobb that helped influencers understand the vision and expectations of CisApp.
Secondly, they actively sought creative inputs from the influencers themselves, allowing them to have a say in the creative process. This not only fostered a sense of collaboration but also ensured that the influencers were more open to reposting the content, as it resonated with their personal brand image and style..
The campaign spanned over a period of 1.5 months, during which there was a notable increase in app downloads and user engagement, fulfilling the initial objective. By addressing the challenges and utilising a collaborative approach with influencers, CisApp was successful in creating a positive brand image and awareness for their new app amongst the target demographic.
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