Campaign Goal:
Brand Awareness & ROI

Chumbak, a renowned brand in the home decor and lifestyle industry, has set its sights on collaborating with highly specialised micro and macro profiles, primarily those who excel in home decor, styling, and creating inspiring balcony setups. 
By partnering with these niche profiles, Chumbak seeks to tap into a specific segment of the market that values creativity, aesthetics, and innovative home decor solutions.

Through these collaborations, Chumbak aims to strengthen its brand presence in the home decor market and position itself as a go-to destination for individuals looking to add a touch of creativity and uniqueness to their homes. By leveraging the reach and influence of these specialised influencers, Chumbak wants to expand its customer base and establish itself as a trusted and innovative brand in the realm of home decor and styling.

Collaborating with these premium and aesthetic profiles posed a unique challenge for Chumbak, particularly because the brand initially aimed to execute a mass campaign. However, in order to effectively engage with the target audience of home decor enthusiasts and balcony decorators, they recognized the need for a more personalised and focused approach. 

Chumbak has mostly run its campaigns during the festival season from Diwali to New Years, which can prove to be a difficult time to get influencers onboard and create content. 
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Another challenge was measuring the success and return on investment of these mass campaigns. It became complex for Chumbak to establish clear metrics and tracking mechanisms to evaluate the impact on brand awareness, engagement, and sales to determine the effectiveness of these mass collaborations.

Using Wobb facilitated the smooth onboarding of specific influencer profiles for the campaigns. This entailed identifying influencers who possessed the desired expertise in home decor and styling, as well as the ability to effectively engage with Chumbak's target audience using advanced filters.

Through Wobb, Chumbak established clear communication channels with influencers through Campaign Management, ensuring that campaign requirements and timelines were met in a timely and efficient manner. The strategy allowed Chumbak to streamline the influencer marketing process, and track the milestones through Campaign Reporting, ensuring that each collaboration was executed seamlessly..

Chumbak has demonstrated success in executing over 10 campaigns using Wobb, with a unique challenge of operating within a specific timeframe, typically from Diwali to New Year. During this period, they have collaborated with an impressive number of over 300 influencers, with some influencers participating in multiple campaigns, with a select few even collaborating two or more times..