Campaign Goal: Lead generation, User Acquisition

Through the campaign, Capital wanted to collaborate with mega and macro influencers who specialise in crypto-related, technical, and informational content. The primary goal of the influencer marketing campaign was to drive sign-ups and downloads for Capital. The campaign consisted of two separate campaigns: one targeting an international audience and another targeting a national audience.

The campaign strategy revolved around leveraging influencers to promote Capital and its offerings. The influencers were provided with exclusive offers and incentives to share with their audience, encouraging them to sign up and download the Capital’s platform.

The first challenge was running two campaigns simultaneously—one targeting an international audience and the other focusing on a national audience. The brand had to identify and collaborate with influencers who had a significant reach and influence over their respective audiences in the crypto, finance, trading, and informational content realms. This involved extensive research, outreach, and negotiation to ensure the selection of the most suitable influencers who could effectively communicate Capital’s value proposition to their followers.

It was crucial for the influencers to authentically incorporate information about Capital into their content in a way that resonated with their audience. Simplifying the message about Capital's offerings was essential to ensure that viewers easily understood the value and benefits of signing up on the platform. This required effective communication between the brand and the influencers to provide clear guidelines and talking points while still allowing for creativity and personalised content creation.

To address Capital's campaign requirements, the brand implemented a solution that involved utilising Wobb's search feature and advanced filters. The search feature provided Capital with a convenient tool to identify and shortlist content creators who catered to both the international and national audiences. It also allowed Capital to specify key criteria such as audience reach, geographic location, and content expertise, enabling them to find influencers who aligned perfectly with their target markets.

By leveraging Wobb's advanced filters, Capital could narrow down their search to influencers who had a proven track record of engaging audiences interested in finance and trading. This allowed the brand to ensure that the selected influencers possessed the necessary knowledge and credibility to effectively communicate Capital's value proposition to their followers..

Wobb's Campaign Brief enabled the brand to clearly define its campaign objectives, ensuring that the selected influencers had a clear understanding of the desired outcomes and messaging requirements. Capital could provide comprehensive references and scripts through the Campaign Brief, offering content creators a solid foundation to create videos that aligned with the brand's vision and effectively delivered its messaging..

In conclusion, Capital successfully met its campaign requirements by implementing a solution that incorporated Wobb's search feature and advanced filters. By utilising the search feature, they were able to identify and shortlist content creators who catered to their target markets, both internationally and nationally. The campaign was successful in garnering 1.8 million engagements that turned the 24.4 million viewers into leads for Capital..