Campaign Goal: Increase Brand Awareness & Product Presence

The brand aimed to collaborate with macro influencers and transform their photos into Non-Fungible Tokens (NFTs). The goal was to gauge the interest and purchasing behaviour of their respective audiences, encouraging them to buy and exclusively hold these NFT tokens.
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Binance identified specific countries for influencer targeting in their campaign- the focus was on influencers from the United States, Belgium, Mexico, Canada, Germany, the United Kingdom, and Sweden. By selecting influencers from these regions, Binance intended to engage with audiences from diverse geographical backgrounds, ensuring broad reach and market penetration.

The primary challenge was to design and execute an experiment that would assess the varying levels of interest in purchasing NFTs across different countries. Binance sought to gather data on audience preferences and behaviours by comparing the response rates and buying patterns of audiences from various locations.
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Finding influencers with a strong presence and influence within the crypto community was essential for Binance. These influencers played a crucial role in breaking down the concept of NFTs, explaining their value, and driving audience interest and desire to purchase. Binance had to carefully craft messaging, collaborate with influencers to develop engaging content, and highlight the exclusivity and value of owning the NFTs. 

Leveraging Wobb's powerful search feature, Binance was able to target international influencers catering to audiences in the United States, Belgium, Mexico, Canada, Germany, the United Kingdom, and Sweden. This ensured a broad reach and engagement across diverse geographical regions.

By utilising Wobb's advanced filters, Binance could specifically target influencers whose audiences displayed a keen interest in NFTs and cryptocurrency trading. This strategic approach allowed Binance to tap into audiences who were already inclined towards the digital asset space, increasing the likelihood of generating interest and conversions for their NFTs.
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The Campaign Brief offered by Wobb helped Binance in outlining their campaign goals and requirements for the influencers. Clear and concise instructions provided through the Campaign Brief ensured that influencers had a thorough understanding of the messaging and objectives, enabling them to effectively persuade their viewers to purchase the NFTs.

The real-time data and results obtained through Wobb's Campaign Reporting allowed Binance to gauge the effectiveness and success of their experiment. This valuable information enabled Binance to understand their target audience's buying patterns and measure engagement levels, which was a very important aim of the experiment..

Through their partnership with Wobb, Binance experienced significant brand reach and product presence, capturing the attention of audiences worldwide. The strategic targeting, clear campaign objectives, and valuable data provided by Wobb helped Binance maximise the impact of their influencer marketing campaign, effectively promoting their NFTs and enhancing their overall brand presence in the cryptocurrency space..